Why it mattered
In a small studio the people who could answer a client’s message are busy with clients. Questions arrive through the website and WhatsApp at any hour, and most of them repeat.
From November 2024 to October 2026, an AI assistant answered them. It handled about 70% of client enquiries on its own and brought clients to booking.
How it works
- The right size of tool. A ready-made chatbot service for about €11 a month, not a custom build. For one studio with standard questions, that is the correct architecture.
- Two channels: the studio’s website and its WhatsApp number.
- Answers and booking. The assistant answers questions about treatments and offers an appointment with a link to the studio’s online booking.
Almost two years of an assistant in a real business is where I learned how AI behaves in daily use, with real clients and real questions.